UI/UX Software Design

Smartphones, tablets, laptops, and desktops are ubiquitous. Each having their own unique screen resolutions while utilizing an equally wide variety of browsers. Responsive designs are now imperative to serve users on each platform and device.

While desktop apps tend to favor multitasking, mobile users tend to be focused on solving one problem at a time. Optimizing for a mobile browser mindset means condensing content, rethinking visual layouts, and rebuilding around user expectations.

A quality web application UI/UX can deliver better load speeds, lower bounce rates, create easier analytics, SEO, and ultimately a better user experience. Visit our Web Application Development page to learn more.

People use mobile apps much differently than how they use web applications. Mobile interactions are more likely to get interrupted and resumed, and a small screen means it’s critical to make informed decisions about each pixel of space. Mobile also presents opportunities to use technologies that aren’t available on other platforms, like multiple cameras, accelerometers, haptic-feedback, screen orientation, GPS, and more.

Even basic control patterns are unique to mobile, which is why building a mobile UI/UX with a desktop mindset is a failure waiting to happen. Our mobile-minded approach to design draws user attention to important information.

Desktop users want quick access to information and tools, and an easy to multitask workflow. Having ample screen space means a wider range of opportunities for layouts and navigation. For example, compared to mobile pullout menus, fixed navigation bars can be great for discoverability.

However, building the best desktop app UI/UX for any given project will require understanding consumers and their behavior. Mac, PC, and Linux all have their own distinct user demographics, including significant differences in attitudes, age, gender, and technical proficiency. Our research-oriented approach to UI/UX development can help determine how to make the most of these opportunities and leverage audience insights to their fullest potential.

Emerging smart-products present a world of new design challenges for user-interface integration. We expertly navigate these custom product challenges such as irregular screen sizes and limited data space to create consistent user experiences between different devices. It’s imperative to identify styles that fit the aesthetic of the physical device and simultaneously represent the brand’s identity. Our experts can navigate the infinite complexity of custom product UI/UX design on products ranging from cloud-enabled smart devices to industrial human-machine interfaces. Visit our Software Product Development page to learn more.

Every individual has a unique relationship to technology with distinctive preferences, values, technical knowhow, and willingness to adopt novel technologies. For example, millennials are more likely to shop on mobile, seniors tend to prefer voice activated commands, and men and women differ in click-through motivations.

Demographic studies can help provide insight into what people really want, and what kind of solutions will work best for each intended audience. Our industry-oriented market research allows us to continually put the most relevant assumptions to the test, in order to glean an ever-improving picture of your target audience.